In-Progress

There may be things missing or some mistakes

Skills

UX/UI

Product Design

User Experience

Branding

Software

Figma

Illustrator

Photoshop

Procreate

Team

Elizabeth SerjantovU1

OVERVIEW

Developing Ice Cream Branding & Website

During my internship at Diaza Football, I collaborated on real-world projects and focused on connecting players, parents, and scouts on an international scale. I worked alongside Diaza’s marketing/creative teams, as well as fellow interns to create social media and web content.

MY ROLE

Conceptual UX & Product Designer

UX Design: Designed UX pages (About Us, Be The Next Pro, and Articles templates) for desktop and mobile in Figma

Social Media: Created engaging posts/videos on Instagram, partnering soccer teams

OUTCOME

Brand Identity

Diaza's Instagram

Website Design

Monthly views on Instagram

HTML + CSS Skills

7k+ followers gained on Instagram

AT A GLANCE

Product, UX Design

Eco-friendly & local focused Ice Cream Brand

PROBLEM

Honeyclove Products

PROBLEM

Website Design

COMPETITIVE ANALYSIS

Successful Ice Cream Brands

While Diaza and Nike Football aren't direct competitors due to the fact that Diaza is a still an emerging brand, analyzing Nike’s strategies can improve marketing efforts and product development.

FIGMA PROTOTYPES

Honeyclove Website

I designed this Figma prototype for a developer to use when coding.

In-Progress

There may be things missing or some mistakes

Website

diaza.com

Skills

UX/UI

Product Design

User Experience

Branding

Software

Figma

Illustrator

Photoshop

Procreate

Team

Victor LopezU1
David MartinezDavid Martinez
Christian JamaicaAB
Arik DuncanArik Duncan
Mint (Yushan Zhai)Mint (Yushan Zhai)
Julissa AlvaradoJulissa Alvarado
Robert PosioRobert Posio
Jungyul ChunJungyul Chun

OVERVIEW

Developing Ice Cream Branding & Website

During my internship at Diaza Football, I collaborated on real-world projects and focused on connecting players, parents, and scouts on an international scale. I worked alongside Diaza’s marketing/creative teams, as well as fellow interns to create social media and web content.

MY ROLE

Conceptual UX & Product Designer

UX Design: Designed UX pages (About Us, Be The Next Pro, and Articles templates) for desktop and mobile in Figma

Social Media: Created engaging posts/videos on Instagram, partnering soccer teams

OUTCOME

Brand Identity

Diaza's Instagram

Website Design

Monthly views on Instagram

HTML + CSS Skills

7k+ followers gained on Instagram

AT A GLANCE

Product, UX Design

Eco-friendly & local focused Ice Cream Brand

PROBLEM

Honeyclove Products

PROBLEM

Website Design

COMPETITIVE ANALYSIS

Successful Ice Cream Brands

While Diaza and Nike Football aren't direct competitors due to the fact that Diaza is a still an emerging brand, analyzing Nike’s strategies can improve marketing efforts and product development.

FIGMA PROTOTYPES

Honeyclove Website

I designed this Figma prototype for a developer to use when coding.

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