
In-Progress
There may be things missing or some mistakes
Skills
UX/UI
Product Design
User Experience
Branding
Software
Figma
Illustrator
Photoshop
Procreate
Team
U1OVERVIEW
Developing Ice Cream Branding & Website
During my internship at Diaza Football, I collaborated on real-world projects and focused on connecting players, parents, and scouts on an international scale. I worked alongside Diaza’s marketing/creative teams, as well as fellow interns to create social media and web content.
MY ROLE
Conceptual UX & Product Designer
UX Design: Designed UX pages (About Us, Be The Next Pro, and Articles templates) for desktop and mobile in Figma
Social Media: Created engaging posts/videos on Instagram, partnering soccer teams
OUTCOME
Brand Identity
Diaza's Instagram
Website Design
Monthly views on Instagram
HTML + CSS Skills
7k+ followers gained on Instagram
AT A GLANCE
Product, UX Design


Eco-friendly & local focused Ice Cream Brand
PROBLEM
Honeyclove Products










PROBLEM
Website Design



COMPETITIVE ANALYSIS
Successful Ice Cream Brands
While Diaza and Nike Football aren't direct competitors due to the fact that Diaza is a still an emerging brand, analyzing Nike’s strategies can improve marketing efforts and product development.






FIGMA PROTOTYPES
Honeyclove Website
I designed this Figma prototype for a developer to use when coding.
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In-Progress
There may be things missing or some mistakes
Website
diaza.com
Skills
UX/UI
Product Design
User Experience
Branding
Software
Figma
Illustrator
Photoshop
Procreate
Team
U1
David Martinez
AB
Arik Duncan
Mint (Yushan Zhai)
Julissa Alvarado
Robert Posio
Jungyul ChunOVERVIEW
Developing Ice Cream Branding & Website
During my internship at Diaza Football, I collaborated on real-world projects and focused on connecting players, parents, and scouts on an international scale. I worked alongside Diaza’s marketing/creative teams, as well as fellow interns to create social media and web content.
MY ROLE
Conceptual UX & Product Designer
UX Design: Designed UX pages (About Us, Be The Next Pro, and Articles templates) for desktop and mobile in Figma
Social Media: Created engaging posts/videos on Instagram, partnering soccer teams
OUTCOME
Brand Identity
Diaza's Instagram
Website Design
Monthly views on Instagram
HTML + CSS Skills
7k+ followers gained on Instagram
AT A GLANCE
Product, UX Design


Eco-friendly & local focused Ice Cream Brand
PROBLEM
Honeyclove Products










PROBLEM
Website Design



COMPETITIVE ANALYSIS
Successful Ice Cream Brands
While Diaza and Nike Football aren't direct competitors due to the fact that Diaza is a still an emerging brand, analyzing Nike’s strategies can improve marketing efforts and product development.






FIGMA PROTOTYPES
Honeyclove Website
I designed this Figma prototype for a developer to use when coding.
You May Also Like
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