OVERVIEW
How Can Diaza Uplift Players on Social Media and Its Website?
During my internship at Diaza Football, I collaborated on real-world projects and focused on connecting players, parents, and scouts on an international scale. I worked alongside Diaza’s marketing/creative teams, as well as fellow interns to create social media and web content.
MY ROLE
Design & Marketing Intern
UX Design: Designed UX pages (About Us, Be The Next Pro, and Articles templates) for desktop and mobile in Figma
Social Media: Created engaging posts/videos on Instagram, partnering soccer teams
OUTCOME
41K+ Followers
Diaza's Instagram
19% Increase
7k+ followers gained on Instagram
500K+
Monthly views on Instagram
AT A GLANCE
UX Design & Social Media Content
PROBLEM
Rapid Growth Outpaced Digital Experience
As Diaza Football expanded quickly, its digital presence lacked the structure and clarity needed to support a growing, global audience. The absence of clear UX flows and scalable content templates made it difficult for users arriving from social media to understand Diaza’s value and take action.
TARGET USERS
The Soccer Communities
Diaza Football targets players, teams, and fans deeply rooted in soccer culture, community, and identity rather than mass-market sportswear consumers. As a Marketing and Design Intern, I created content and visuals for passionate athletes, grassroots clubs, and youth academies who embody the “Diaza Mentality” which is hard work, resilience, and authenticity.
COMPETITIVE ANALYSIS
Diaza vs. Nike Football
While Diaza and Nike Football aren't direct competitors due to the fact that Diaza is a still an emerging brand, analyzing Nike’s strategies can improve marketing efforts and product development.
FIGMA PROTOTYPES
What is Diaza
I designed this Figma prototype for a developer to use when coding.
BeTheNextPro Landing Page
The BeTheNext Pro Landing Page is designed to position BTN Pro as the premier international scouting for undiscovered players. This page speaks directly to players, parents, and scouts who want credibility, real exposure, and results. The page lays out challenges of “going pro,” explains why the current system oftenly fails, and expresses BTN Pro delivering real opportunities through combines, storytelling, and partnerships with clubs worldwide.
Articles Template Page
Template for Diaza's articles.
SOCIAL MEDIA
Instagram Stories
As Instagram is Diaza Football’s largest social media platform, I had the opportunity to engage its 40K+ followers and create content for both the main audience and multiple affiliated football teams.
STORY HIGHLIGHTS
Diaza Teams @ Instagram Highlights
I designed highlights for the Diaza teams: Chicago House AC, Manu Ledesma Academy, Hudson Valley Crusaders, Santafé Wanderers, AFC Ann Arbor, NY Renegades FC, Campobasso FC, and Detroit Metro FC.
